We’ve created the name, visual identity and marketing collateral for an award-winning residential housing developer’s new site in Hampshire.

Fernhills is Crayfern Homes’ private development of 10 detached bungalows exclusively for over 55s, offering high-specification modern homes in a traditional village community. The name and identity we have developed reflect the build quality and the rural setting, which leaves residents closer to nature and rolling farmland, ancient woodland, and the South Coast’s sweeping sands.

Getting it write

As well as developing an identity for the site and the design of all marketing material, we’ve also written the content of the brochure and sales material.

The project has been overseen by Art Director Patrick Hennings, who has a wealth of experience in design for the residential property sector, and New Business Manager Martin Betts.

“It’s been a fantastic project and great to be working with a developer as successful and committed to quality as Crayfern Homes,” said Martin.

“We’ve used extensive research and insight from our UX Designer Ellie and Patrick, who has delivered creative projects for some of the biggest developers in the UK, to craft an on-point visual identity and tone of voice, and, in turn, marketing material focused perfectly on the over 55s market.”

Crayfern Homes is part of the Vanderbilt Homes Group, which reported record sales at the start of this year and the purchase of eight new sites in the South of England to add to its 2020 property development pipeline.

The Southampton-based business joins a growing list of residential, mixed-use, and student accommodation developers working with Creative Sponge to market their sites.

Effective campaigns

Get further information about how we craft effective creative campaigns based on industry insights that can help sell your properties faster here.

You can also call New Business Manager Martin Betts on 01603 599 537 or email hello@creativesponge.co.uk to discuss how we can help with your forthcoming development.